The process of re-branding, across all badges, is underway which will fall in line with the Re-Branding Guidelines from May 2018.
The re-branding will involve an update to the new Fleur de Lis, colour updates for the new palette tones and new partnerships.
This will be a phased approach, to prevent any licensed stock from being sent to landfill or incineration unnecessarily. The below statement enables us to ensure sustainability is still at the centre of this process.
We also wish to clarify that the new badges are being sourced from exactly the same supplier, that the older ones were provided by, to ensure quality.